Global consumer-goods giants kept profits afloat by raising prices, but volumes have stalled. To thrive again, they must win back shoppers with real product superiority, smarter retail-media spending, and a return to growth built on demand—not just price hikes.
Nestlé’s aura of Swiss precision has slipped The fix: an independent chair with teeth, sharper portfolio bets and a shift back to real, volume-driven demand.
Givaudan rarely grabs headlines outside luxury and consumer-goods circles, yet its molecules sit behind everything from blockbuster perfumes to plant-based burgers.
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